Post by account_disabled on Dec 4, 2023 7:28:41 GMT
Which makes it possible to categorize the page according to its deeper meaning, offers professionals in the sector the possibility of reaching their targets when they consult the subjects most in affinity with the brand . Analysis is performed at the page level rather than the domain level and each URL is treated as its own entity. This way, marketers can target the most relevant content across all websites. They no longer limit the reach of their advertisements to sites whose audiences they believe are most likely to correspond to their customer base, which ultimately allows them to make their campaign profitable.
They can choose to target categories, such as personal finance, or even more specific subdomains like insurance or life insurance, to maximize the relevance of ad placements. Reach the consumer based on their Country Email List state of mind The type of content a user views influences their state of mind, which can impact their receptivity and feelings towards advertisements.
It is not enough to have good creative or good targeting, the user must above all be in the right state of mind to be able to interact positively when exposed to an advertisement . Take the example of a consumer – who a travel agency would dream of targeting – who is considering taking a summer vacation.
It is a safe bet that it will be better to expose this Internet user to an advertisement on travel when he surfs the travel section rather than when he consults the financial markets section of the same site. But most of the time, the distinction is not so obvious. It is thus possible to specify the contextual categories in which the brand does not wish to be broadcast, such as politics, alcohol, extreme content or even reserved for adults.
It is also possible to configure categories according to sectors, in order to avoid content deemed inappropriate, and create a personalized category according to subjects specific to the brand or according to its current affairs subjects. While brand safety* has become a fundamental issue in programmatic advertising, it is essential to have technology capable of not only identifying relevant contexts, but also of avoiding unfavorable contexts.
They can choose to target categories, such as personal finance, or even more specific subdomains like insurance or life insurance, to maximize the relevance of ad placements. Reach the consumer based on their Country Email List state of mind The type of content a user views influences their state of mind, which can impact their receptivity and feelings towards advertisements.
It is not enough to have good creative or good targeting, the user must above all be in the right state of mind to be able to interact positively when exposed to an advertisement . Take the example of a consumer – who a travel agency would dream of targeting – who is considering taking a summer vacation.
It is a safe bet that it will be better to expose this Internet user to an advertisement on travel when he surfs the travel section rather than when he consults the financial markets section of the same site. But most of the time, the distinction is not so obvious. It is thus possible to specify the contextual categories in which the brand does not wish to be broadcast, such as politics, alcohol, extreme content or even reserved for adults.
It is also possible to configure categories according to sectors, in order to avoid content deemed inappropriate, and create a personalized category according to subjects specific to the brand or according to its current affairs subjects. While brand safety* has become a fundamental issue in programmatic advertising, it is essential to have technology capable of not only identifying relevant contexts, but also of avoiding unfavorable contexts.
