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Post by account_disabled on Dec 4, 2023 7:27:55 GMT
Publication date :February 26, 2018 Flipboard Reddit Pinterest WhatsApp E-mail Marketing professionals now have access to almost infinite sources of customer data. From mobile to offline via connected devices without forgetting more futuristic options such as autonomous cars, there is no shortage of possibilities for creating personalized and targeted advertisements! Yet despite this gigantic amount of data available. We continue to see ads that are poorly targeted or do not appear in the best context An article by David Gosen , DG EMEA ofSizmek Today, contextual semantic targeting, backed by artificial intelligence, machine Buy Bulk SMS Servicelearning and natural language processing, makes it possible to analyze the content of each page consulted on the web in a granular manner. Contextual targeting offers to display advertisements in environments that correspond to the brand's audience. This approach is more effective and financially more affordable to reach the right audience. Unlike targeting keywords, which can be ineffective if you don't take into account the meaning of the word in the overall sense of a sentence. Marketers invest a lot of time and money to determine which audience is meant for which message. Now, they can also determine the environment in which they want to display their ads, which offers many advantages in marketing campaigns.
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