Post by account_disabled on Dec 3, 2023 9:13:27 GMT
If your customer base is primarily located in the same city or metro area as your business (for example, a local business), you need Local SEO.
If you have one or more physical locations, you need Local SEO.
If you're not sure if you need local SEO, an easy way to find out is to simply do some research for the keywords you think your customers are using to find your products and/or services.
If when carrying out a search you see that the results tend to be more localized Country Email List based on where you are searching, then it is clear that you need Local SEO.
If you happen to see Google Maps displayed for your search, then you need Local SEO.
Implicit vs Ex The explanation of the difference between implicit and explicit keywords is best illustrated with an example.
For reference, I live in Bend, Oregon. When I searched for "oven repair" (implied), here are the results I saw:
Here's the SERP when I search for "Bend oven repair" (expletive):
Even when I didn't include a location in the implicit search, Google deduced that I was probably looking for a local company to help me with my oven.
Scrolling to the bottom of the page for the implicit search, I also came across this gem:
img-semblog
Google knows where I am when I do my search, which is why “bend oregon” and “central oregon” appear as the top two image tag suggestions.
In summary: In the context of local search, explicit keywords include location while implicit keywords do not (bend oven repair vs. oven repair).
Why is Keyword research for Local SEO important?
Have you ever driven to a destination you've never been to, without looking at a map?
Probably not.
I tried it once. When my wife and I were thinking about moving to Bend, I booked some flights to spend some time here and see if we liked it. I searched for "Bend OR airport" and found "North Bend OR" as an option. Naturally, I bought the tickets
If you have one or more physical locations, you need Local SEO.
If you're not sure if you need local SEO, an easy way to find out is to simply do some research for the keywords you think your customers are using to find your products and/or services.
If when carrying out a search you see that the results tend to be more localized Country Email List based on where you are searching, then it is clear that you need Local SEO.
If you happen to see Google Maps displayed for your search, then you need Local SEO.
Implicit vs Ex The explanation of the difference between implicit and explicit keywords is best illustrated with an example.
For reference, I live in Bend, Oregon. When I searched for "oven repair" (implied), here are the results I saw:
Here's the SERP when I search for "Bend oven repair" (expletive):
Even when I didn't include a location in the implicit search, Google deduced that I was probably looking for a local company to help me with my oven.
Scrolling to the bottom of the page for the implicit search, I also came across this gem:
img-semblog
Google knows where I am when I do my search, which is why “bend oregon” and “central oregon” appear as the top two image tag suggestions.
In summary: In the context of local search, explicit keywords include location while implicit keywords do not (bend oven repair vs. oven repair).
Why is Keyword research for Local SEO important?
Have you ever driven to a destination you've never been to, without looking at a map?
Probably not.
I tried it once. When my wife and I were thinking about moving to Bend, I booked some flights to spend some time here and see if we liked it. I searched for "Bend OR airport" and found "North Bend OR" as an option. Naturally, I bought the tickets
