Post by account_disabled on Nov 7, 2023 5:59:00 GMT
If we integrate the use of the pixel with Google Tag Manager we will be able to track complex actions (form compilations, time spent and scrolling of pages, clicks on buttons, etc.), thus managing to extract extremely useful data for the purposes of constant profiling of the target and the contents to be allocated to it. The data does not define the marketing strategy, but provides the skeleton of the scenario on which the marketer finds the correspondence between content (the message we convey with the ads) and context (the user and the maturation of his purchase choice.
For, it will be necessary for every company to exploit all the tools available to profile their audience, from social media listening to tracking pixels. Different tools which, if used with awareness, can return important data for the optimization of web designs and development service your advertising campaigns. New call-to-action 2) Video is confirmed as the most effective content The data speaks clearly : a video posted on social networks generates 12 times more shares than textual content or an image. Over 500 thousand people watch video content on Facebook every day; Youtube has more than a billion users; 51% of marketers choose videos as the best content for return on investment ROI.
Videos, therefore, continue to be a fundamental resource for entertaining users and offering valuable content; alongside a decline in traditional forms of entertainment , social videos confirm themselves as an interesting opportunity also for advertising . Not only Youtube, therefore, but also Instagram, Facebook and the new Tik Tok, without forgetting the streaming of content directly from smart TVs and podcasts: the direction is clear. What should these videos look like to get the best results? The perfect video doesn't exist. The duration depends on the type of interaction we want to have with users.
For, it will be necessary for every company to exploit all the tools available to profile their audience, from social media listening to tracking pixels. Different tools which, if used with awareness, can return important data for the optimization of web designs and development service your advertising campaigns. New call-to-action 2) Video is confirmed as the most effective content The data speaks clearly : a video posted on social networks generates 12 times more shares than textual content or an image. Over 500 thousand people watch video content on Facebook every day; Youtube has more than a billion users; 51% of marketers choose videos as the best content for return on investment ROI.
Videos, therefore, continue to be a fundamental resource for entertaining users and offering valuable content; alongside a decline in traditional forms of entertainment , social videos confirm themselves as an interesting opportunity also for advertising . Not only Youtube, therefore, but also Instagram, Facebook and the new Tik Tok, without forgetting the streaming of content directly from smart TVs and podcasts: the direction is clear. What should these videos look like to get the best results? The perfect video doesn't exist. The duration depends on the type of interaction we want to have with users.
