Post by account_disabled on Oct 12, 2023 7:00:35 GMT
The importance of diversity, equity and inclusion in business today is not a groundbreaking or novel claim to make. The data is out there, and most of us are familiar .However, if these findings on diversity are widely known, why aren’t we seeing the action we would expect from leaders who accept these findings to be true?In our special upcoming episode of Live with Marketers @ Home on Thursday, October 28th, we’ll convene leading experts and executives for a candid and critical conversation aimed at answering one of the most pressing questions in business: What is stopping us from making real progress with DEI?
With help from behavioral science, we will explore how today’s marketing and communications professionals can help. You can register here to attend, or read on for a quick overview of what will be covered.
The Knowledge-Action Gap It is one thing to Phone Number List have knowledge or even intention. It is another to act upon it. This disconnect is steeped in behavioral science and has historically manifested in many different ways. (For example, climate change and sustainable practices.)During the show, Tyrona Heath, Director of LinkedIn’s B2B Institute, and Jamillah Bowman Williams will explore this gap. As an Associate Professor at the University of Georgetown Law Center, Jamillah’s research specializes in contemporary bias and the effectiveness of anti-discrimination law. Drawing from her studies around the principle-practice gap, she’ll share the ways in which (often unintentional) bias inhibits action, and how to prevent this from happening.
Beyond the Business Case for DEIHow can we use behavioral science to mitigate these biases and take meaningful action? We’ll use an academic lens to delve into these issues in a business context and provide actionable takeaways and next steps for modern marketers.Ty and Jamillah will also be joined by System1 Group Chief Marketing Officer Jon Evans (aka “The Uncensored CMO”) and Salesforce Chief Marketing & Engagement Officer Cristina Jones for a discussion of broader business implications, and marketing’s role in effecting change.It’s time to stop kicking the can down the road. This is a huge moment for marketing and the world of business at large — it’s an opportunity to drive meaningful DEI progress. Become a part of the movement. Join us for Live with Marketers @ Home: Equity Everyday on October 28th at 3:00PM ET, noon PT. Register here.Marketers traditionally think about brand and demand in separate terms. Brand building and demand generation have different campaigns with their own pots of budget, their own planning processes, and their own timeframes and metrics for measurement. In larger organisations they’ll be run by distinct marketing teams often with their own, separate agencies.
With help from behavioral science, we will explore how today’s marketing and communications professionals can help. You can register here to attend, or read on for a quick overview of what will be covered.
The Knowledge-Action Gap It is one thing to Phone Number List have knowledge or even intention. It is another to act upon it. This disconnect is steeped in behavioral science and has historically manifested in many different ways. (For example, climate change and sustainable practices.)During the show, Tyrona Heath, Director of LinkedIn’s B2B Institute, and Jamillah Bowman Williams will explore this gap. As an Associate Professor at the University of Georgetown Law Center, Jamillah’s research specializes in contemporary bias and the effectiveness of anti-discrimination law. Drawing from her studies around the principle-practice gap, she’ll share the ways in which (often unintentional) bias inhibits action, and how to prevent this from happening.
Beyond the Business Case for DEIHow can we use behavioral science to mitigate these biases and take meaningful action? We’ll use an academic lens to delve into these issues in a business context and provide actionable takeaways and next steps for modern marketers.Ty and Jamillah will also be joined by System1 Group Chief Marketing Officer Jon Evans (aka “The Uncensored CMO”) and Salesforce Chief Marketing & Engagement Officer Cristina Jones for a discussion of broader business implications, and marketing’s role in effecting change.It’s time to stop kicking the can down the road. This is a huge moment for marketing and the world of business at large — it’s an opportunity to drive meaningful DEI progress. Become a part of the movement. Join us for Live with Marketers @ Home: Equity Everyday on October 28th at 3:00PM ET, noon PT. Register here.Marketers traditionally think about brand and demand in separate terms. Brand building and demand generation have different campaigns with their own pots of budget, their own planning processes, and their own timeframes and metrics for measurement. In larger organisations they’ll be run by distinct marketing teams often with their own, separate agencies.
