Post by account_disabled on Sept 4, 2023 11:33:48 GMT
The speed at which the brands adapted was related to all this, since we could see that supermarket websites collapsed, because they were not prepared for a massive increase in their use, in terms of delivery applications / messages had to recruit more collaborators than ever and many other things, for the simple fact of adapting with more homemade ways of survival.
In the same way, it has been applied to people; However, for those who are more familiar with technology, it has been less drastic than for those who are not, some have even enjoyed the new world such as the Tik Tok application or online shopping.
It also resulted in media consumption that was more oriented towards the Phone Number List audiovisual part, having historic growth with respect to digital . Therefore, the screens at this point achieved an even greater irruption into our daily lives than what already existed and through them everything, family, friends, work and of course, consumption.
Containment
There is a third stage, which could possibly be the current one in the middle of the year, we are entering a moment that can be called “maturity” of the current crisis and they call it “Containment ” .
This means that the vast majority is adapted, whether for better or worse, to this new normal, but those who have not managed to transform have tried almost everything and are beginning to wait for a rescue. On the other hand, those who have achieved in different measures should already be developing their adaptation.
Once the shock of seeing how immersed your reality or business could be within a digital ecosystem has passed, many people divided companies into three categories according to the capacity that revolves around the subject.
Among these, there are the big winners who were already part of the technology industry or had almost total experience in digital, a clear example of this is Mercadolibre, Rappi, Glovo, Lumingo, among others.
Those who managed to find a way to transform themselves and remain so much better or so much worse, but managing to face the costs of the situation. For example, some fashion companies that sell clothing through eCommerce, we also see brands that have low mass consumption, but still communicated again with adapted creatives or even venturing into B2C digital sales.
In the same way, it has been applied to people; However, for those who are more familiar with technology, it has been less drastic than for those who are not, some have even enjoyed the new world such as the Tik Tok application or online shopping.
It also resulted in media consumption that was more oriented towards the Phone Number List audiovisual part, having historic growth with respect to digital . Therefore, the screens at this point achieved an even greater irruption into our daily lives than what already existed and through them everything, family, friends, work and of course, consumption.
Containment
There is a third stage, which could possibly be the current one in the middle of the year, we are entering a moment that can be called “maturity” of the current crisis and they call it “Containment ” .
This means that the vast majority is adapted, whether for better or worse, to this new normal, but those who have not managed to transform have tried almost everything and are beginning to wait for a rescue. On the other hand, those who have achieved in different measures should already be developing their adaptation.
Once the shock of seeing how immersed your reality or business could be within a digital ecosystem has passed, many people divided companies into three categories according to the capacity that revolves around the subject.
Among these, there are the big winners who were already part of the technology industry or had almost total experience in digital, a clear example of this is Mercadolibre, Rappi, Glovo, Lumingo, among others.
Those who managed to find a way to transform themselves and remain so much better or so much worse, but managing to face the costs of the situation. For example, some fashion companies that sell clothing through eCommerce, we also see brands that have low mass consumption, but still communicated again with adapted creatives or even venturing into B2C digital sales.
